About Pembrokeshire Tourism 

Pembrokeshire Tourism is the official tourism industry trade organisation representing businesses throughout the county. Our primary goal is to help your business grow.

Tourism affects every type of business either directly or indirectly in Pembrokeshire. Our county’s economy benefits from an injection of around £585 million per year from tourism and supports around 16,000 FTE jobs annually.

As a membership organisation we are proud to have worked with and supported the tourism industry Pembrokeshire for the last 18 years and have built trade relationships based upon trust and expertise. We’re here to support, advise, campaign and speak for the Pembrokeshire tourism industry as a whole, locally, regionally and nationally.

We are a private sector membership organisation which represents all types of tourism businesses – from small accommodation providers through to large tourist attractions.

We work closely with the business community, organisations and key stakeholders to support and promote tourism in Pembrokeshire and, as a membership led organisation we work hard to represent and promote the county and our members both locally and nationally.

As a member of Pembrokeshire Tourism, you’ll benefit from a large range of services, events and training opportunities that will benefit you and your staff.

Membership is open to anyone who is directly involved in the tourism economy and includes those who provide professional and supplier services.

It’s easy to become a member! Call us today on 01646 622228 and get started with the county’s tourism association.

Our aims

  • To remain the champion of the tourism industry in Pembrokeshire.

  • To develop new markets and maximise sustainable economic growth.

  • To work with marketing partners, provide member benefits and trade engagement.

    The future of tourism in Pembrokeshire is where it should be – in the hands of the industry and we all have a great opportunity now to not only shape the future but also ensure that Pembrokeshire develops and strengthens its reputation as the premier coastal destination in Wales.

The team

Dennis O’Connor – Tourism Liaison Manager – dennis@holiday-pembrokeshire.co.uk

Liz Williams – Projects & Office Manager – liz@holiday-pembrokeshire.co.uk

Carol Bernard – Finance Officer – carol@holiday-pembrokeshire.co.uk

Tel: 01646 622228, email: info@holiday-pembrokeshire.co.uk or call in: Suite 4, Llanion Cove Offices, Cleddau Reach, Pembroke Dock, SA72 6UJ.



Travel restrictions in Wales have been lifted.

Mon 6th July. Visitor attractions reopened to day visitors.

Sat 11th July. Some types of self-contained holiday accommodation will reopen.

Mon 13th July. Some indoor attractions will reopen. Pubs, restaurants and cafes with outside seating will also reopen.

Sat 25th July. Tourist accommodation with shared facilities, such as camping sites reopen.

Mon 27th July. Indoor cinemas, museums and galleries will reopen.

Some Coronavirus restrictions will remain in place so please understand that things may be slightly different. This is necessary to prevent the spread of Coronavirus, to protect our communities, the public and our health services