Become a member

The value of a Tourism Association is significantly more than just a place to list your business.

As a private sector company since 2001 we’ve worked with members throughout the county to build upon the success of their businesses and for them to take advantage of opportunities to maintain or increase market share.

In November 2020 we began the process of transition into a new destination management organisation for Pembrokeshire and will continue to represent the industry locally, regionally and nationally by working with stakeholder partners so that needs of our industry providers are put first.

We work with local and regional partner organisations to build the profile of the industry and in doing so we help to attract visitors to the area.

Benefit from membership

Annual membership is deliberately kept low so that you have the opportunity to recoup your small investment quickly by taking advantage of the benefits of membership. Membership starts at just £80 plus VAT – that’s less than £8 per month!
Membership doesn’t replace your marketing but instead provides you with additional marketing opportunities without increasing your additional costs.

In 2018) our members benefited from us reaching 3.8 million people on our social media accounts. This year, despite Covid we are on track to reach 6 million +. Think how much extra value could that provide to your business if you were a member.

Our visitor facing website also retains trade member functionality and only features members of our organisation. This provides each of them with opportunities for enhanced profiles, increased visibility to visitors, direct links to their business websites and the benefit of no monthly commission fees. How much would equivalent exposure cost your business elsewhere?

We are able to provide a wide range of business services which benefit members and being part of our membership enables you to support our mission, and gain much more directly from the services we provide.

By becoming a member you’ll be investing in Pembrokeshire and we will continue to play an integral role in keeping our tourism industry, sustainable and profitable by preparing it to attract the visitor of the future.

We work to develop new initiatives, support events out of season, facilitate free or discounted training courses for members and their staff, and work in partnership with many organisations to provide you with the best information and opportunities possible.

Take advantage of exclusive member benefits.

  • Website profile
  • Trade representation locally, regionally and nationally
  • Preferential rates for events
  • Exclusive member offers
  • Business support
  • Free or discounted training
  • Marketing support
  • Awards
  • Trade events
  • Social media support

Who can become a member?

If you own or run a tourism business or have a business that supplies goods or services to any aspect of the tourism industry we’d like to work with you.

  • Non serviced accommodation providers
  • Serviced accommodation providers
  • Visitor attractions
  • Activity providers
  • Caravan/Campsites
  • Restaurants
  • Cafes
  • Pubs/Clubs
  • Events
  • Retailers
  • Product or Service providers
  • Arts & crafts
  • Legal/Financial Services
  • Skilled trades (i.e. Electrical/Plumbing/Carpentry/Landscaping/Environmental)
What it costs:

Sector Fee
Activity & Attractions<30k visitors£110.00
Activity & Attractions> 30k Visitors£205.00
Arts & Crafts £110.00
Café £110.00
Caravan & Camping £137.50
Events £110.00
Hotel, GH, B&B1-5 Units£80.00
Hotel, GH, B&B6-10 Units£110.00
Hotel, GH, B&B11-20 Units£154.00
Hotel, GH, B&B21+ Units£180.00
Pubs & Restaurants £110.00
YH £258.50
Self Catering1 Unit£80.00
Shop £110.00
Suppliers £190.00
New Ent Supplier £100.00
Others £80.00

Please note:

  • Price shown are subject to VAT.
  • In addition to the membership fee, an initial administration fee of £20 + VAT is payable at the beginning of the first year of membership.

How to join us.

Becoming a member is easy!

Call a member of our team on 01646 622228 and we’ll do all we can to help, advise and tailor the best membership package for your requirements. Alternatively, drop us an email with any enquiries and relevant information and we will get back to you as soon as possible.


Please read the latest Welsh Government Covid-19 guidelines and frequently asked questions here.

For all the information you’ll need when planning your visit to Pembrokeshire please click here